Most organizations find someone who can do one or the other. I've spent 25 years doing both.
CRM rollout, 500+ locations. Trained managers became their market's go-to.
While the market posted year-over-year declines. The company created a new position so I could replicate the system across locations.
That was the same strategy I used managing teams throughout my career. When I was out and another manager had to step in, I'd hear the same thing: they barely knew my team was there.
When a system solves the team's actual pain points, they buy in. They stop waiting for answers and start finding them. They get better at their jobs. And their managers stop spending their days answering questions and start doing the work that actually grows the organization.
That is what done looks like to me. Managers confident building on what got built. Teams that know where to go.
The builds below come from the same instinct: something wasn't working, so I mapped it, designed a fix, and built it.
Nobody waiting on anybody.
None of these started as portfolio projects. Each one came from a real gap: something I needed, something a friend needed, or something a team needed and couldn't get from off-the-shelf tools. These are examples of how I work.
Three friends from my last company were laid off and losing hours a day on job boards, getting nowhere. I built them a private dashboard that scrapes matching jobs, scores each one for fit, and tailors a resume and cover letter to a specific job with one click.
See it ›Ontrak had over a hundred specialists making member activation calls with no shared call structure, so the ones who struggled had nothing to follow. I built this on the job: six stages, every call, with scripts for different health conditions and coaching notes on every objection.
See it ›I helped stand up a new activation team at K Health, but Salesforce was built for the clinical side, not for sales, and the change we needed was a year out in the backlog. I built a workflow in Notion that put the calendar, follow-up queue, no-show recovery, and reporting in one place. It doubled our daily outbound calls.
See it ›My recipes were everywhere: handwritten cards, folders, Notion, and I had no good way to decide what to make from what I had on hand. Built an app that reads a handwritten card from a photo, imports from a link, takes a voice memo, and lets you talk to an AI about what's in the house. 215+ real recipes in production.
See it ›Running more than twenty active projects across different tools, I had no way to see the state of everything without opening each one. Built a dashboard that surfaces what needs attention across all of it, grouped by area of life, and flags what would otherwise slip through.
See it ›When I was taking a course on AI image and video generation, it felt like learning another language, a vocabulary most people are never taught. Built a tool that handles the translation: plain English in, a professional prompt out, and it can work backwards from images you like.
See it ›On a Friday night I could never remember which series I was in the middle of or what platform it was on, and recommendations from friends had nowhere to go. Built one app that tracks everything across every service, with an assistant that knows the whole library.
See it ›Find me here